Jean-Michel Devoucoux, now 45 years of age, is above all passionately interested in horses, a confirmed rider and loves leather.
The milestone dates:
1982 – True to the tradition of the master craftsmen, the teenager, groom-lad’s certificate in hand; set off on the tour of France, working in turn with the great master saddlers, who trained him in leathercrafting and instilled a desire to create quality products.
1985 – Opening of a repair and saddlery product manufacturing workshop in Sare.
1992 – Move to the Biarritz premises, enabling a more steady production of saddles.
1994 – The first Devoucoux catalogue is published for mail order sales.
1996 – Indirect marketing is scrapped and sales direct to riders start up with salaried sales staff.
1999 – Creation of a first subsidiary in the USA, and opening of the first devoucoux.com web site.
2000 – Move to the Bidart site into new premises, more suitable for quality manufacture.
2003 – Creation of a second subsidiary in Great Britain and opening of the second generation site.
The company’s stance
One step ahead The Devoucoux brand’s spectacular rise to success has been due to the fact that the range of products it offers cover needs that have until now been unsatisfied. Devoucoux ranks among the top of the range, tailored saddlery products, designed for all riders and all types of mount, whether competition or leisure. The common denominator in the Devoucoux initiative: innovation and customer service.
The catalogue includes thirteen models of saddle, which are available in as many colours and sizes as there are rider and horse pairs. A matching technical range of accessories rounds-off the saddlery business. In manufacturing, the best French leathers are put to their best use by the know-how of the Devoucoux craftsman saddlers, devoted to beautiful products and lovingly finished work. This obsession with quality extends to an after-sales service that is always at the disposal of riders.
